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New campaign to raise awareness of online child exploitation


Devon & Cornwall Police and Dorset Police are working together to raise awareness of the risks to young people online and to encourage them to talk to a trusted adult if they are approached.

The campaign, called ‘Look sus? Tell us!’, features a series of animations that have been created to be shared on different social media platforms to raise awareness of the early signs of grooming. They are also designed to encourage children and young people to be suspicious of, and to report, particular kinds of approaches on social media or via other channels such as online gaming chat. There is also an animation aimed at parents to encourage them to have those difficult conversations with their children.

T/Detective Superintendent Matt Bourne of Devon & Cornwall Police said: “Because we understand the challenges a young person might face in disclosing any unwanted attention online, we have also created an animation for parents and guardians as part of the campaign to encourage them to have those difficult conversations with their children.

“A number of organisations have put together help and advice for parents in that situation and we have linked to these on our campaign web pages. It is important that if adults are informed of these kinds of approached to children, that they let us know as we can help to keep children safe.”

More information about Look sus? Tell us! is available on the Devon & Cornwall Police website.


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